Web Analytics Service
For Nonprofits & Charities
Get practical insight into which campaigns drive the most donations. At Charity Marketing™, we turn complex data into clear reports that show exactly what drives smarter fundraising decisions.
Simplifying Analytics
for Your Mission
Nonprofits shouldn’t have to struggle with confusing dashboards. From donation tracking to web page SEO analysis, our reports highlight the numbers that matter most, giving nonprofits the clarity they need to grow support and make smarter decisions.
Providing Insight on What Inspires Long-Term Support
Support doesn’t end with a single donation. Our analytics show how people stay engaged through giving, volunteering, and events, offering clear insights that help you build loyalty, deepen connections, and foster lasting commitment to your nonprofit.
Seamless Integration With Engagement Tools
As a nonprofit-focused web analytics agency, we integrate your donation forms, donor management systems, and outreach tools so your data works together. This makes it easier to follow each supporter’s journey, reduce duplicate records, and ensure the accuracy of your fundraising reports.
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Why Partnering With a Web Analytics Agency Matters for Nonprofits
For nonprofits, every action a supporter takes matters. At Charity Marketing™, our web analytics services go beyond Google Analytics consulting to give you a complete view of the supporter journey. We create systems that include website testing, custom reporting, media analysis, and integrations with the Google Analytics application programming interface (API).
This allows you to track how people discover your mission, engage with your site, and take actions like donating, volunteering, or joining events.
What Charity Marketing™ Website Analytics Service Includes
Web Measurement Planning
To get meaningful insights, your data must be aligned with your mission. At Charity Marketing™, we help you define success, whether it’s more donations, event registrations, or volunteer sign-ups. We then configure GA4 and layer in web page SEO analysis to make sure every report provides actionable insights into what’s performing well and what requires attention.
Basic, Advanced, and Custom Implementations
Every nonprofit is different, which is why we design GA4 setups that match your specific needs. Through our Google Analytics consulting services, we configure everything from basic tracking to advanced custom events. Whether you need to follow donations across multiple platforms or track volunteer registrations in real time, we make sure your data is accurate and meaningful.
Website and Landing Page Testing
With our website analytics service, we measure how supporters respond to different versions of your site and landing pages. From donation forms to volunteer sign-up buttons, we test what drives the most engagement and make changes that improve conversions for your nonprofit.
Custom Dashboard Development
Every nonprofit measures success differently, which is why your reporting should be tailored to your mission. We create Google Analytics dashboards that pull in real-time GA4 data and highlight the KPIs that matter most, like donations, event registrations, and supporter engagement. With everything in one place, you can see results clearly without digging through endless spreadsheets.
Live or Online Product Training
At Charity Marketing™, we provide Google Analytics 4 training that helps nonprofit teams make sense of their data. Our sessions walk your team through how to read traffic patterns, interpret supporter behaviour, and connect campaigns to meaningful actions like donations, event registrations, and volunteer sign-ups.
Online Media Analysis and Consulting
Nonprofits need more than clicks to measure success. Our non-profit analytics services reveal which platforms deliver meaningful engagement and which waste resources. We provide practical advice on where to adjust your media strategy, how to make the most of your ad spend, and how to drive stronger outcomes through SEO, PPC, and social.
Online Media Channel Attribution
Supporters rarely take action after seeing just one ad or one message. At Charity Marketing™, we use non-profit analytics to build multi-touch attribution models that reflect the real donor journey. This allows you to understand how awareness, engagement, and conversion campaigns work together so you can allocate budgets wisely and strengthen your fundraising strategy.
Mobile Website and App Implementation
Most supporters engage with nonprofits on their phones, whether they’re reading about your mission, signing up for an event, or making a donation. At Charity Marketing™, we set up mobile-friendly analytics that capture every tap, scroll, and submission.
Tech Support & GA4 Troubleshooting
Accurate tracking is critical for nonprofits that rely on data to guide fundraising and outreach. If GA4 isn’t capturing the right information, we step in to diagnose and resolve the issue. With our support, your SEO analytics services remain dependable, giving you a true view of how people find and interact with your mission online.
Integrations Using the Google Analytics API
Nonprofits rely on many platforms to reach and engage supporters. We use the Google Analytics application programming interface (API) to tie GA4 into your donor management, email, and fundraising systems. This integration gives you a clear view of every step a supporter takes, from their first click to their ongoing donations, without gaps in your data.
Full-Service Nonprofit Digital Marketing Services We Offer
Website Design
Supporters connect with nonprofits in many ways, often from mobile devices. We design responsive nonprofit websites that work seamlessly on every device, ensuring supporters can give, volunteer, or engage with your mission without frustration.
Digital PR
Mission-driven organizations rely on credibility to inspire action. We design nonprofit PR campaigns that highlight your impact, grow awareness of your cause, and strengthen your reputation as a leader in your space.
Content Development
At Charity Marketing™, we create content that connects people to your mission in meaningful ways. Our work helps build trust, encourage donations, and keep supporters engaged so your message reaches both new and long-time audiences.
Facebook Ads
Supporters spend countless hours on social platforms. At Charity Marketing™, we design Facebook Ads that expand your reach, share your story, and inspire communities to give and get involved.
Search Engine Optimization
When someone searches for ways to give or get involved, your nonprofit should be easy to discover. Our SEO services improve visibility, build credibility, and connect you with the people most likely to support your mission.
Automation & Digitization
With small teams and tight budgets, efficiency matters more than ever. Our solutions bring automation and digitization to your nonprofit’s daily operations, helping you save valuable time and direct more energy toward impact-driven programs.
Speak with a Web Analytics Expert for Nonprofits
Speak with a nonprofit web analytics specialist at Charity Marketing™ to discuss your goals. We’ll review your current setup, identify gaps, and recommend the best ways to track, measure, and improve your online performance.