Many charities treat Instagram and Facebook as if they were the same platform. Some would even post the same content to both platforms and assume that they are reaching the same audience. However,…
The Social Media Playbook That Helps Charities Raise More Donations
Charity Marketing 7 minutes
Most charities use Facebook in roughly the same way. They share updates, post photos from events, and occasionally ask for donations. But some organizations manage to get far more from it. Their…
One Post Can Spark a Movement: How Social Media Can Elevate Small Charities
Charity Marketing 5 minutes
Over a decade ago, videos of people dumping buckets of ice water over their heads took the internet by storm. What looked like random teens and young adults pouring buckets of ice water for…


